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1

The influence of customer based brand equity on buying behaviour - a study with special reference to convenience goods in Kerala

Researcher:Joseph, Sibichan
Guide:Zacharias, Siby
University:Mahatma Gandhi University, Kottayam
Language:English
2

A customer centric study on internet banking in Kerala

Researcher:George, Ajimon
Guide:GS, Gireesh Kumar
University:Mahatma Gandhi University, Kottayam
Language:English
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