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Title
Researcher
Guide
University
Year
Subject
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Language
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University
CMR University, Bangalore [1]
Fulltext
Shodhganga [1]
Subject
Arts, Humanities and Languages [1]
Big data adoption [1]
Data-driven personas [1]
Indian online retails [1]
Management [1]
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Language
English [1]
Year
2023 [1]
Researcher
Amarnath, K. N. [1]
Guide
Om Prakash, C [1]
Place
Bangalore [1]
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A study of data-driven personas in the context of big data adoption in Indian online retails
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Shodhganga
