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Guide
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Subject
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University
University of Hyderabad, Hyderabad [1]
Fulltext
Shodhganga [1]
Subject
Advertising [1]
Brand choice [1]
Brand loyalty [1]
Brand name products [1]
Branding (Marketing) [1]
Consumer behavior [1]
Economics [1]
Economics and Business [1]
Management [1]
Social Sciences [1]
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Language
English [1]
Year
2019 [1]
Researcher
Nagaraj, Samala [1]
Guide
Singh, Sapna [1]
Place
Hyderabad [1]
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Customer brand engagement by fashion brands through online brand communities in India
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Shodhganga
