| 1 | Advertising agency operations: A study of selected advertising agencies in India |
| Researcher: | Rai, Usha Kiran |
| University: | Banaras Hindu University |
| Language: | English |
| 2 | Creativity in advertising: A case study of consumer products in India |
| Researcher: | Dubey, Sujit Kumar |
| University: | Banaras Hindu University |
| Language: | English |