| 1 | Impact of TV advertisements on buying behaviour: an empirical study | |
| Researcher: | Sharma, Ruchi | |
| Guide: | Kumar, Vinod | |
| University: | Guru Jambheshwar University of Science & Technology | |
| Language: | English | |
| 2 | ||
| Researcher: | Sharma, Kapil | |
| Guide: | Chawla | |
| University: | Punjabi University | |
| Language: | English | |
| Shodhganga | ||