| 1 | A study of advertisements using 9-ending prices on consumers` perception and buying behavior | |
| Researcher: | Kumar, Santosh | |
| Guide: | Pandey, Mrinalini | |
| University: | Indian School of Mines, Dhanbad | |
| Language: | English | |
| 2 | ||
| Researcher: | Shilpa, V. | |
| Guide: | Madhavaiah, C. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||