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1

Importance of brand awareness in purchase decision of FMCG products for customers: A Comparison between urban, semi-urban & rural market

Researcher:Singh, Arun Kumar
Guide:Majumdar, Malini
Moolchandani, Ritika
University:Bhagwant University
Language:English
2

An Empirical study of consumer behavior in Sagar City of Madhya Pradesh (A Study of selected FMCG goods)

Researcher:Pandey, Manjari
Guide:Puntambekar, G.L.
University:Dr. Harisingh Gour Vishwavidyalaya, Sagar
Language:English