| 1 | Attitude and purchase intention of buying green products: a study of Indian consumers | |
| Researcher: | Yadav, Rambalak | |
| Guide: | Pathak, Govind, Swaroop | |
| University: | Indian School of Mines, Dhanbad | |
| Language: | English | |
| 2 | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers | |
| Researcher: | Malik, Abdullah | |
| Guide: | Sudhakar, Bushan. D. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||