| 1 | A study on rural consumer behaviour towards selected fast moving consumer goods in Salem District | |
| Researcher: | Yuvarani R | |
| Guide: | Maruthamuthu, K | |
| University: | Periyar University | |
| Language: | English | |
| Shodhganga | ||
| 2 | A psychographic study of selected market segments for lifestyle goods in urban Maharashtra | |
| Researcher: | Doke, Sunil D | |
| Guide: | Bhola, Sarang Shankar | |
| University: | Shivaji University | |
| Language: | English | |
| Shodhganga | ||