| 1 | Factors affecting buying decisions of consumers in India:a case study of Varanasi city | |
| Researcher: | Giri, Jagat Narayan | |
| Guide: | Mishra, B | |
| University: | Veer Bahadur Singh Purvanchal University | |
| Language: | English | |
| 2 | A psychographic study of selected market segments for lifestyle goods in urban Maharashtra | |
| Researcher: | Doke, Sunil D | |
| Guide: | Bhola, Sarang Shankar | |
| University: | Shivaji University | |
| Language: | English | |
| Shodhganga | ||