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Mahatma Gandhi University, Kottayam [1]
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Shodhganga [1]
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Brand advertisement [1]
Brand awareness [1]
Mass communication [1]
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English [1]
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2001 [1]
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Paul, Jojo [1]
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Kunnanatt, James Thomas [1]
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Kottayam [1]
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Creativity in advertising impact on communication effect and consumer purchase behaviour
Shodhganga
