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Guide
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Subject
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University
Mahatma Gandhi University, Kottayam [1]
Fulltext
Shodhganga [1]
Subject
Brand advertisement [1]
Brand awareness [1]
Mass communication [1]
Language
English [1]
Year
2001 [1]
Researcher
Paul, Jojo [1]
Guide
Kunnanatt, James Thomas [1]
Place
Kottayam [1]
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Creativity in advertising impact on communication effect and consumer purchase behaviour
Researcher:
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University:
Mahatma Gandhi University
Language:
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Shodhganga
