| 1 | Advertising - a channel to brand building: a case study of selected brands | |
| Researcher: | Das Gupta, Pinaki | |
| University: | Banaras Hindu University | |
| Language: | English | |
| 2 | ||
| Researcher: | Reddy, S V Pulla | |
| Guide: | Varkey, A M | |
| University: | Cochin University of Science and Technology | |
| Language: | English | |
| Shodhganga | ||