| Type of Material: | Thesis |
| Title: | Advertising - a channel to brand building: a case study of selected brands |
| Researcher: | Das Gupta, Pinaki |
| Department: | Department of Management Studies |
| Publisher: | Banaras Hindu University |
| Place: | Varanasi |
| Year: | 1998 |
| Language: | English |
| Subject: | Management | Advertisement | Marketing |
| Accession No: | 925081%925082 |
| Dissertation/Thesis Note: | PhD |
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| 001 | 141404 | |
| 003 | IN-AhILN | |
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| 100 | __ | |aDas Gupta, Pinaki|eResearcher |
| 110 | __ | |aDepartment of Management Studies|bBanaras Hindu University|dVaranasi|eIN |
| 245 | __ | |aAdvertising - a channel to brand building: a case study of selected brands |
| 260 | __ | |aVaranasi|bBanaras Hindu University|c1998 |
| 502 | __ | |bPhD |
| 653 | __ | |aManagement |
| 653 | __ | |aAdvertisement |
| 653 | __ | |aMarketing |
| 852 | __ | |p925081%925082 |
| 905 | __ | |anotification |
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