| 1 | Effectiveness of covert advertising on consumer behaviour - A case study of bollywood movies | |
| Researcher: | Chawla, Bhawana | |
| Guide: | Pincha, Satyam | |
| University: | IASE Deemed University | |
| Language: | English | |
| 2 | Effectiveness of covert advertising on consumer behavior A case study of bollywood movies | |
| Researcher: | Chawla, Bhawana | |
| Guide: | Pincha, Satyam | |
| University: | Institute of Advanced Studies in Education (IASE) | |
| Language: | English | |
| Shodhganga | ||