| 1 | A study on rural consumer behaviour towards selected fast moving consumer goods in Salem District | |
| Researcher: | Yuvarani R | |
| Guide: | Maruthamuthu, K | |
| University: | Periyar University | |
| Language: | English | |
| Shodhganga | ||
| 2 | ||
| Researcher: | Krishnakumar, K | |
| Guide: | Jayakumar, A | |
| University: | Periyar University | |
| Language: | English | |
| Shodhganga | ||