| 1 | Antecedents of consumer attitude and purchase intention towards counterfeit products | |
| Researcher: | Sushin, M. | |
| Guide: | Mothilal, L. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||
| 2 | Sports celebrity endorsement in positioning of brand for measuring purchase intention of customers | |
| Researcher: | Malik, Abdullah | |
| Guide: | Sudhakar, Bushan. D. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||