1 | Impact of advertisement expenditure on firm s performance: a case of FMCG industry in India |
Researcher: | Mohindru, Mandeep Kaur |
Guide: | De, Kalyan Kumar |
University: | Thapar University, Patiala |
Language: | English |
2 | |
Researcher: | Saggi, Mandeep Kaur |
Guide: | Jain, Sushma |
University: | Thapar University, Patiala |
Language: | English |