| 1 | Impact of advertisement expenditure on firm s performance: a case of FMCG industry in India |
| Researcher: | Mohindru, Mandeep Kaur |
| Guide: | De, Kalyan Kumar |
| University: | Thapar University, Patiala |
| Language: | English |
| 2 | |
| Researcher: | Saggi, Mandeep Kaur |
| Guide: | Jain, Sushma |
| University: | Thapar University, Patiala |
| Language: | English |