| Type of Material: | Thesis |
| Title: | Impact of advertisement expenditure on firm s performance: a case of FMCG industry in India |
| Researcher: | Mohindru, Mandeep Kaur |
| Guide: | De, Kalyan Kumar |
| Department: | LMT School of Management |
| Publisher: | Thapar University, Patiala |
| Place: | Patiala |
| Year: | 2014 |
| Language: | English |
| Subject: | Management |
| Dissertation/Thesis Note: | PhD |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 266976 | |
| 003 | IN-AhILN | |
| 005 | 2015-01-21 10:56:53 | |
| 008 | __ | 150121t2014||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_266976 |
| 040 | __ | |aTIET_147001|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMohindru, Mandeep Kaur|eResearcher |
| 110 | __ | |aLMT School of Management|bThapar University, Patiala|dPatiala |
| 245 | __ | |aImpact of advertisement expenditure on firm s performance: a case of FMCG industry in India |
| 260 | __ | |aPatiala|bThapar University, Patiala|c2014 |
| 502 | __ | |bPhD |
| 518 | __ | |oDate of Notification|d2014 |
| 653 | __ | |aManagement |
| 700 | __ | |aDe, Kalyan Kumar|eGuide |
| 905 | __ | |anotification |
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