1 | Advertising in Kerala its influence on select consumer non durables | |
Researcher: | Gopakumar, K C | |
Guide: | Ramesh, B | |
University: | Mahatma Gandhi University | |
Language: | English | |
Shodhganga | ||
2 | Creativity in advertising impact on communication effect and consumer purchase behaviour | |
Researcher: | Paul, Jojo | |
Guide: | Kunnanatt, James Thomas | |
University: | Mahatma Gandhi University | |
Language: | English | |
Shodhganga |