| 1 | Customer relationship management practices in banking industry |
| Researcher: | Chopra, Anamica |
| Guide: | Arora, UshaKumar, Rajiv |
| University: | Guru Jambheshwar University of Science & Technology |
| Language: | English |
| 2 | Effectiveness of endorsements in advertising: a customer perspective |
| Researcher: | Kumar, Satish |
| Guide: | Bansal, Harbhajan |
| University: | Guru Jambheshwar University of Science and Technology, Hisar |
| Language: | English |