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Guide
University
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Subject
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University
Cochin University of Science & Technology, Cochin [1]
Fulltext
Shodhganga [1]
Subject
Brand equity [1]
Management [1]
Sales promotion [1]
Language
English [1]
Year
2011 [1]
Researcher
Zacharias, Siby [1]
Guide
Manalel, James [1]
Place
Cochin [1]
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The effect of sales promotion on consumer based Brand Equity
Researcher:
Z
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,
S
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Guide:
M
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J
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University:
Cochin University of Science and Technology
Language:
E
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Shodhganga
