| 1 | Impact of brand equity dimensions on buying behaviour for cell phones | |
| Researcher: | Ambujakshan, Anupama | |
| Guide: | Desai, Mamta. Brahmbhatt | |
| University: | Gujarat University, Ahmedabad | |
| Language: | English | |
| Shodhganga | ||
| 2 | Impact of online comments on buying behaviour of consumers of premium android smartphones in Gujarat | |
| Researcher: | Gogna, Neelkamal, Deepak | |
| Guide: | Parikh, Margie | |
| University: | Gujarat University, Ahmedabad | |
| Language: | English | |