| 1 | Cognitive effects of advertising on consumer buying process: a study of non-durable products | |
| Researcher: | Singh, Navninderjit | |
| Guide: | Singla, B B | |
| University: | Punjabi University | |
| Language: | English | |
| Shodhganga | ||
| 2 | ||
| Researcher: | Joseph, Rex Jose | |
| Guide: | Rangaiah, B. | |
| University: | Pondicherry University, Puducherry | |
| Language: | English | |
| Shodhganga | ||