| Type of Material: | Thesis |
| Title: | Costomer relationship management in Indian banking industry: A study with refernece to retail banking |
| Researcher: | Sivastava, Jaya |
| Guide: | Bansal, Ipshita |
| Department: | Department of Management |
| Publisher: | Banasthali Vidyapeeth |
| Place: | Banasthali |
| Year: | 2004 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | Vol 42 Issue 46 |
| Dissertation/Thesis Note: | PhD |
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