Type of Material: | Thesis |
Title: | study on market implications of T V commercials with emphasis on tele shopping |
Researcher: | Raghavan, H V Srinivasa |
Guide: | Muniraju, M |
Department: | Department of Management |
Publisher: | Bangalore University |
Place: | Bangalore |
Year: | 2004 |
Language: | English |
Subject: | Social Sciences | Management | Management |
Accession No: | Vol 42 Issue 42 |
Dissertation/Thesis Note: | PhD |
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