| Type of Material: | Thesis |
| Title: | study on market implications of T V commercials with emphasis on tele shopping |
| Researcher: | Raghavan, H V Srinivasa |
| Guide: | Muniraju, M |
| Department: | Department of Management |
| Publisher: | Bangalore University |
| Place: | Bangalore |
| Year: | 2004 |
| Language: | English |
| Subject: | Social Sciences | Management | Management |
| Accession No: | Vol 42 Issue 42 |
| Dissertation/Thesis Note: | PhD |
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