| Type of Material: | Thesis |
| Title: | Advertising evaluation: A consumer survey a study of the impact of magazine advertising of selected consumer nondurables on women of urban Roorkee |
| Researcher: | Malhotra, Sadhana |
| Guide: | Raghuvanshi, C S | Nauriyal, D K |
| Department: | Department of Humanities |
| Publisher: | University of Roorkee |
| Place: | Roorkee |
| Year: | 1990 |
| Language: | English |
| Subject: | Advirtising Evaluation |
| Dissertation/Thesis Note: | PhD |
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