| Type of Material: | Thesis |
| Title: | Advertising evaluation: A consumer survey a study of the impact of magazine advertising of selected consumer nondurables on women of urban Roorkee |
| Researcher: | Malhotra, Sadhana |
| Guide: | Raghuvanshi, C S | Nauriyal, D K |
| Department: | Department of Humanities |
| Publisher: | University of Roorkee |
| Place: | Roorkee |
| Year: | 1990 |
| Language: | English |
| Subject: | Advirtising Evaluation |
| Dissertation/Thesis Note: | PhD |
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| 001 | 65798 | |
| 003 | IN-AhILN | |
| 005 | 2011-01-13 00:00:00 | |
| 008 | __ | 901231t1990||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_65798 |
| 040 | __ | |aROOR_247667|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aMalhotra, Sadhana|eResearcher |
| 110 | __ | |aDepartment of Humanities|bUniversity of Roorkee|dRoorkee|eIN |
| 245 | __ | |aAdvertising evaluation: A consumer survey a study of the impact of magazine advertising of selected consumer nondurables on women of urban Roorkee |
| 260 | __ | |aRoorkee|bUniversity of Roorkee|c1990 |
| 502 | __ | |bPhD |
| 653 | __ | |aAdvirtising Evaluation |
| 700 | __ | |aRaghuvanshi, C S|eGuide |
| 700 | __ | |aNauriyal, D K|eGuide |
| 905 | __ | |anotification |
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