| Type of Material: | Thesis |
| Title: | Advertising and marketing trends among toilet soaps in India:Focus on advertising plan for a premium toilet soap |
| Researcher: | Ramachandran, Beena |
| Guide: | Heredra, R A |
| Department: | Department of Commerce |
| Publisher: | University of Mumbai |
| Place: | Mumbai |
| Year: | 1992 |
| Language: | English |
| Subject: | Marketing trends | Advertising trends | Toilet soap industry | India | Commerce |
| Accession No: | Esp 2471 |
| Dissertation/Thesis Note: | PhD |
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| 905 | __ | |anotification |
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