| Type of Material: | Thesis |
| Title: | Consumer response to marketing of bank credit card service: astudy of certain segments |
| Researcher: | Sarma, E J |
| Guide: | Dani, L M |
| Department: | Department of Commerce |
| Publisher: | University of Mumbai |
| Place: | Mumbai |
| Year: | 1989 |
| Language: | English |
| Subject: | Marketing | Credit cards | Consumer psychology | Commerce |
| Accession No: | Esp 1701 |
| Dissertation/Thesis Note: | PhD |
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| 001 | 59902 | |
| 003 | IN-AhILN | |
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| 110 | __ | |aDepartment of Commerce|bUniversity of Mumbai|dMumbai|eIn |
| 245 | __ | |aConsumer response to marketing of bank credit card service: astudy of certain segments |
| 260 | __ | |aMumbai|bUniversity of Mumbai|c1989 |
| 502 | __ | |bPhD |
| 650 | __ | |aCommerce|2UGC |
| 653 | __ | |aMarketing |
| 653 | __ | |aCredit cards |
| 653 | __ | |aConsumer psychology |
| 700 | __ | |aDani, L M|eGuide |
| 852 | __ | |pEsp 1701 |
| 905 | __ | |anotification |
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