| Type of Material: | Thesis |
| Title: | study of consumer behaviour in relationship to the marketing of consumer durable in Kerala |
| Researcher: | Kumar, Jayaraj |
| Guide: | Muraleedhara, K P |
| Department: | Department of Commerce |
| Publisher: | University of Kerala |
| Place: | Thiruvananthapuram |
| Year: | 2003 |
| Language: | English |
| Subject: | Social Sciences | Commerce | Commerce |
| Accession No: | Vol 41 Issue 34 |
| Dissertation/Thesis Note: | PhD |
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