Title : An empirical analysis of passenger car buyers through the moment of truths

Type of Material: Thesis
Title: An empirical analysis of passenger car buyers through the moment of truths
Researcher: Sahu, Manabhanjan
Guide: Panigrahy, Dibakar
Department: Department of Business Administration
Publisher: Berhampur University, Berhampur
Place: Berhampur
Year: 2018
Language: English
Subject: Business
Economics and Business
Social Sciences
Management
Social Sciences
Dissertation/Thesis Note: PhD; Department of Business Administration, Berhampur University, Berhampur, Berhampur; 2018
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_464329
040__|dIN-AhILN|aBRMP_760007
041__|aeng
100__|eResearcher|aSahu, Manabhanjan
110__|aDepartment of Business Administration|0U-0350|dBerhampur|bBerhampur University, Berhampur|ein
245__|aAn empirical analysis of passenger car buyers through the moment of truths
260__|aBerhampur|c2018|bBerhampur University, Berhampur
300__|a281p.|dDVD
502__|cDepartment of Business Administration, Berhampur University, Berhampur, Berhampur|d2018|bPhD
518__|oDate of Award|d2019
518__|d2015|oDate of Registration
518__|oDate of Completion|d2018
520__|aThis thesis is an investigation of consumer buying behavior through the moment of truth towards passenger cars in ten major Districts of Odisha. Out of three transport systems; air, water and terrestrial i.e. land surface, the Automobile industry is the major medium of surface transport. Besides it also plays a major role in economic growth of a country along with the comfort and convenience of transport to the people. To contribute to the national economy this is the industry which generates the income through both domestic trade and in the foreign trade. It invites foreign investment and facilitates of a country to strengthen the economy at the international platform. In India the automobile sector has been recognized as the one of the core manufacturing sectors which is capable of driving the national economic growth and nurture the development of technological advancements by the means of itand#8223;s a sound backward and forward linkage, and to attract the high value added manufacturing processes withi
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aBusiness
653__|aEconomics and Business
653__|aSocial Sciences
700__|aPanigrahy, Dibakar|eGuide
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/474211|yShodhganga
905__|afromsg

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