| Type of Material: | Thesis |
| Title: | A study on factors affecting consumer brand switching behavior in prepaid telecom with special reference to south gujarat zone |
| Researcher: | Malek Parvez Abdulhabib |
| Guide: | Dr. Vishal Khasgiwala |
| Department: | Management |
| Publisher: | Atmiya University |
| Place: | Rajkot |
| Year: | 2025 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Management, Atmiya University, Rajkot; 2025 |
| Fulltext: | Shodhganga |
| 003 | IN-AhILN | |
| 005 | 2026-10-08 17:43:28 | |
| 008 | __ | 261008t2025||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_464065 |
| 040 | __ | |dIN-AhILN|aATMI_360005 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aMalek Parvez Abdulhabib |
| 110 | __ | |aManagement|0U-0967|dRajkot|bAtmiya University|ein |
| 245 | __ | |aA study on factors affecting consumer brand switching behavior in prepaid telecom with special reference to south gujarat zone |
| 260 | __ | |aRajkot|c2025|bAtmiya University |
| 300 | __ | |aA4|c173 |
| 502 | __ | |cManagement, Atmiya University, Rajkot|d2025|bPhD |
| 518 | __ | |oDate of Award|d2025 |
| 518 | __ | |d2019|oDate of Registration |
| 518 | __ | |oDate of Completion|d2025 |
| 520 | __ | |aThis research explores the factors affecting brand switching behaviour among prepaid telecom consumers in South Gujarat, focusing on understanding the key drivers that lead consumers to shift from one telecom provider to another. In the highly competitive prepaid telecom market, where multiple providers offer similar services, consumers frequently make brand-switching decisions based on various factors such as price sensitivity, network quality, customer satisfaction, and promotional offers. The study identifies psychological factors, such as trust, emotional attachment, and perceived value, as significant influencers of consumer decisions. It uses a descriptive research design that combines both qualitative and quantitative approach es to collect data through structured questionnaires. The study involved 500 participants from four cities in South Gujarat. To analyze the data and check the hypotheses about how factors like demographics, service quality and brand loyalty are connected, statistical |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aDr. Vishal Khasgiwala|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/666366|yShodhganga |
| 905 | __ | |afromsg |
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