| Type of Material: | Thesis |
| Title: | Impact of print media advertising on consumer buying behaviour in relation to durable goods in central uttar pradesh |
| Researcher: | Mehdi, Zeba |
| Guide: | Bhatia, Pooja | Ali, Syed Haider |
| Department: | School of Management Studies |
| Publisher: | Babu Banarasi Das University |
| Place: | Lucknow |
| Year: | 2018 |
| Language: | English |
| Subject: | Economics and Business | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Babu Banarasi Das University, Lucknow; 2018 |
| Fulltext: | Shodhganga |
| 003 | IN-AhILN | |
| 005 | 2026-09-18 17:03:08 | |
| 008 | __ | 260918t2018||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_463406 |
| 040 | __ | |dIN-AhILN|aBBDU_226028 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aMehdi, Zeba |
| 110 | __ | |aSchool of Management Studies|0U-0499|dLucknow|bBabu Banarasi Das University|ein |
| 245 | __ | |aImpact of print media advertising on consumer buying behaviour in relation to durable goods in central uttar pradesh |
| 260 | __ | |aLucknow|c2018|bBabu Banarasi Das University |
| 300 | __ | |dDVD |
| 502 | __ | |d2018|bPhD|cSchool of Management Studies, Babu Banarasi Das University, Lucknow |
| 518 | __ | |d2020|oDate of Award |
| 518 | __ | |d2018|oDate of Completion |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |aBhatia, Pooja|eGuide |
| 700 | __ | |aAli, Syed Haider|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/523580|yShodhganga |
| 905 | __ | |afromsg |
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