| Type of Material: | Thesis |
| Title: | A study of customer relationship management in organised retailing and development of a crm model with specific reference to supermarket and departmental stores in gwalior region |
| Researcher: | Dey, Nabamita |
| Guide: | Vashisht, Anil | Pandey, Manoj |
| Department: | Amity Business School (ABS) |
| Publisher: | Amity University Madhya Pradesh |
| Place: | Gwalior |
| Year: | 2022 |
| Language: | English |
| Subject: | Management Studies | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Amity Business School (ABS), Amity University Madhya Pradesh, Gwalior; 2022 |
| Fulltext: | Shodhganga |
| 003 | IN-AhILN | |
| 005 | 2026-09-09 16:22:36 | |
| 008 | __ | 260909t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_462841 |
| 040 | __ | |dIN-AhILN|aAMIT_474020 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aDey, Nabamita |
| 110 | __ | |aAmity Business School (ABS)|0U-0604|dGwalior|bAmity University Madhya Pradesh|ein |
| 245 | __ | |aA study of customer relationship management in organised retailing and development of a crm model with specific reference to supermarket and departmental stores in gwalior region |
| 260 | __ | |aGwalior|c2022|bAmity University Madhya Pradesh |
| 300 | __ | |a341|dDVD |
| 502 | __ | |cAmity Business School (ABS), Amity University Madhya Pradesh, Gwalior|d2022|bPhD |
| 518 | __ | |oDate of Award|d2022 |
| 518 | __ | |d2015|oDate of Registration |
| 518 | __ | |oDate of Completion|d2022 |
| 520 | __ | |aAcross the globe customers are witnessing the retailing business moving from unorganized to the organized sector, India being no exception. The growth of middle class in India with higher disposable income, changing lifestyle and preferences but with busy schedule has led to market shifting from price linked to value linked. All this is acting as a growth catalyst for the organized retail stores. Despite existence of many big players in organized retail sector ,example Reliance digital, wall mart and big bazaar the share of organized retail stores presently is negligible as compared to players in unorganized sector who thrive on highly personalized relationship with the customers. Hence the organized retail sector needs to build up their growth on the competitive front they have in terms of operational scale and large product range under one roof and in the mean time they need to be highly focused on customer relationship management to generate customer loyalty and attract those going to un organized sector |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aManagement Studies |
| 700 | __ | |aVashisht, Anil|eGuide |
| 700 | __ | |aPandey, Manoj|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/402287|yShodhganga |
| 905 | __ | |afromsg |
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