Title : A study of factory affecting consumer behaviour of semi urban customers towards usage of ICT based electronic banking services with special reference to gwalior chambal region

Type of Material: Thesis
Title: A study of factory affecting consumer behaviour of semi urban customers towards usage of ICT based electronic banking services with special reference to gwalior chambal region
Researcher: Mishra,Pankaj
Guide: Anil Vashisht
Devendra Kumar Pandey
Department: Amity Business School (ABS)
Publisher: Amity University Madhya Pradesh
Place: Gwalior
Year: 2019
Language: English
Subject: Consumer Behaviour
ICT
Management
Social Sciences
Dissertation/Thesis Note: PhD; Amity Business School (ABS), Amity University Madhya Pradesh, Gwalior; 2019
Fulltext: Shodhganga

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035__|a(IN-AhILN)th_462737
040__|dIN-AhILN|aAMIT_474020
041__|aeng
100__|eResearcher|aMishra,Pankaj
110__|aAmity Business School (ABS)|0U-0604|dGwalior|bAmity University Madhya Pradesh|ein
245__|aA study of factory affecting consumer behaviour of semi urban customers towards usage of ICT based electronic banking services with special reference to gwalior chambal region
260__|aGwalior|c2019|bAmity University Madhya Pradesh
300__|aIX,234|dDVD
502__|cAmity Business School (ABS), Amity University Madhya Pradesh, Gwalior|d2019|bPhD
518__|oDate of Award|d2019
518__|d2015|oDate of Registration
518__|oDate of Completion|d2019
520__|a1. To explore demographic factors that may affect e-banking usage. 2. To identify individual and e-banking characteristics that may affect e-banking usage. 3. To examine demographic factors affecting usage of e-banking services. 4. To examine relationship among individual characteristics, e-banking characteristics and usage of e-banking services. 5. To develop a model showing the relationship among individual characteristics, e- banking characteristics and usage of e-banking services. 6. To study role of banks in spreading financial/digital literacy among consumers. 2. Research Methodology Research Design: Exploratory and Descriptive research design. Sampling Method: Multi Stage sampling and Simple Random Sampling. Sample Size: 500 Data Type: Primary Data Collection Tool: Questionnaire Data Analysis Tools: Factor Analysis, T-test, ANOVA and MLR 3. Result and Discussion 3.1 Demographic Factors Affecting E-banking Usage Gender, Age group, Education Level, Occupation, E-Banking Usage Experience 3.2 Individual
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aConsumer Behaviour
653__|aICT
700__|aAnil Vashisht|eGuide
700__|aDevendra Kumar Pandey
856__|uhttp://shodhganga.inflibnet.ac.in/handle/10603/249973|yShodhganga
905__|afromsg

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