| Type of Material: | Thesis |
| Title: | Masstige marketing and brand love-loyalty relationship of over-the-top (OTT) platforms users in haryana |
| Researcher: | Arora, Garima |
| Guide: | Madaan, Vandana |
| Department: | Department of Management |
| Publisher: | Maharshi Markandeshwar University |
| Place: | Mullana- Ambala, 133-207 (Haryana) |
| Year: | 2026 |
| Language: | English |
| Subject: | Management Studies | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Management, Maharshi Markandeshwar University, Mullana- Ambala, 133-207 (Haryana); 2026; 22-Ph.D-001 |
| 003 | IN-AhILN | |
| 005 | 2026-09-02 11:47:44 | |
| 008 | __ | 260902t2026||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_462638 |
| 040 | __ | |dIN-AhILN|aMMUH_133207 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aArora, Garima |
| 110 | __ | |aDepartment of Management|0U-0168|dMullana- Ambala, 133-207 (Haryana)|bMaharshi Markandeshwar University |ein |
| 245 | __ | |aMasstige marketing and brand love-loyalty relationship of over-the-top (OTT) platforms users in haryana |
| 260 | __ | |aMullana- Ambala, 133-207 (Haryana)|c2026|bMaharshi Markandeshwar University |
| 502 | __ | |bPhD|cDepartment of Management, Maharshi Markandeshwar University, Mullana- Ambala, 133-207 (Haryana)|d2026|o22-Ph.D-001 |
| 518 | __ | |oDate of Notification|d2026-08-19 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aManagement Studies |
| 700 | __ | |aMadaan, Vandana|eGuide |
| 905 | __ | |anotification |
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