| Type of Material: | Thesis |
| Title: | Impact of personality factors on employer branding behavior of employees in social media |
| Researcher: | Thavarul Puthiyedath, Ranjith |
| Guide: | Pratima Verma |
| Department: | Alliance School of Business |
| Publisher: | Alliance University |
| Place: | Bangalore |
| Year: | 2023 |
| Language: | English |
| Subject: | Personality factor | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Alliance School of Business, Alliance University, Bangalore; 2023 |
| Fulltext: | Shodhganga |
| 003 | IN-AhILN | |
| 005 | 2026-09-01 15:57:19 | |
| 008 | __ | 260901t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_462571 |
| 040 | __ | |dIN-AhILN|aALUN_562106 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aThavarul Puthiyedath, Ranjith |
| 110 | __ | |aAlliance School of Business|0U-0213|dBangalore|bAlliance University|ein |
| 245 | __ | |aImpact of personality factors on employer branding behavior of employees in social media |
| 260 | __ | |aBangalore|c2023|bAlliance University |
| 300 | __ | |dDVD |
| 502 | __ | |d2023|bPhD|cAlliance School of Business, Alliance University, Bangalore |
| 518 | __ | |d2023|oDate of Award |
| 518 | __ | |oDate of Registration|d2013 |
| 518 | __ | |oDate of Completion|d2023 |
| 520 | __ | |aThe purpose of this study is to determine the combined influence of employee personality and organizational factors on employer branding behavior of employees, in social media. Variables such as Person-Organization fit (P-O fit), organizational citizenship behavior (OCB), and the intention to manage impressions were explored in the decision-making process of employees to participate in employer branding via social media. This research attempts to explain employee behavior using different relevant theories. This study has considered 382 authentic replies from employees of various firms around India. These participants responded to a self-report questionnaire using pre-established scales. SPSS and SMART PLS were used to evaluate the data collected. The findings indicate that while personality traits and intention to manage impressions have little effect on employee participation in social media branding, organizational citizenship behavior and P-O fit have a substantial effect. This study adds to the corpus o |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aPersonality factor |
| 700 | __ | |aPratima Verma|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/474976|yShodhganga |
| 905 | __ | |afromsg |
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