| Type of Material: | Thesis |
| Title: | Study on marketing challenges of medical representatives in select cities of andhra pradesh |
| Researcher: | Venkata Ramana, K. |
| Guide: | Pardhasaradhi, R | Udaya Bhaskar, N. |
| Department: | Department of Commerce and Management studies |
| Publisher: | Adikavi Nannaya University |
| Place: | Rajahmundry |
| Year: | 2022 |
| Language: | English |
| Subject: | Commerce | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Department of Commerce and Management studies, Adikavi Nannaya University, Rajahmundry; 2022 |
| Fulltext: | Shodhganga |
| 003 | IN-AhILN | |
| 005 | 2026-08-25 15:25:06 | |
| 008 | __ | 260825t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_462295 |
| 040 | __ | |aANUR_533105|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aVenkata Ramana, K.|eResearcher |
| 110 | __ | |aDepartment of Commerce and Management studies|0U-0005|ein|dRajahmundry|bAdikavi Nannaya University |
| 245 | __ | |aStudy on marketing challenges of medical representatives in select cities of andhra pradesh |
| 260 | __ | |aRajahmundry|bAdikavi Nannaya University|c2022 |
| 300 | __ | |axvii+265|dDVD |
| 500 | __ | |aMedical Representatives (MRs), Pharmaceutical Companies, Personal Selling, Sales Promotion |
| 502 | __ | |bPhD|cDepartment of Commerce and Management studies, Adikavi Nannaya University, Rajahmundry|d2022 |
| 518 | __ | |oDate of Award|d2023 |
| 518 | __ | |oDate of Registration|d2019 |
| 518 | __ | |oDate of Completion|d2022 |
| 520 | __ | |aEven after many years of its inception pharmaceutical companies are facing troubles to promote their products to their customers on day to day basis. Depending on the pharmaceutical companies norms and expectations, meeting doctors and promoting medicines is becoming a difficult task to medical representatives. This task is becoming more and more challenging as the number of pharmaceutical companies are significantly increasing and giving continuous challenges to medical representatives to maintain targeted visits to doctors along with chemists and stockists. Meeting minimum ten to thirteen doctors, as per company s norms, is a very challenging task as the doctors won t give their appointment every day. Also meeting doctors at different distances in different places and in different cities in the assigned territory is a herculean task. The day to day coverage area for pharmaceutical medical representatives is not possible when considering all the factors like too much traffic implications, visiting doctors |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aCommerce |
| 700 | __ | |aPardhasaradhi, R|eGuide |
| 700 | __ | |aUdaya Bhaskar, N.|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/511418|yShodhganga |
| 905 | __ | |afromsg |
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