Title : Gameful experience attitude towards ingame advertising and online gamers' purchase intention: a gamification study

Type of Material: Thesis
Title: Gameful experience attitude towards ingame advertising and online gamers' purchase intention: a gamification study
Researcher: Brahmbhatt, Pruthvi Nirmalkumar
Guide: Patel, Jayesh D
Department: Department of Management
Publisher: Ganpat University
Place: Mehsana
Year: 2026
Language: English
Subject: Management Studies
Management
Social Sciences
Dissertation/Thesis Note: PhD; Department of Management, Ganpat University, Mehsana; 2026

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0052026-08-10 16:31:07
008__260810t2026||||ii#||||g|m||||||||||eng||
035__|a(IN-AhILN)th_461826
040__|dIN-AhILN|aGANU_384012
041__|aeng
100__|eResearcher|aBrahmbhatt, Pruthvi Nirmalkumar
110__|aDepartment of Management|0U-0132|dMehsana|bGanpat University|ein
245__|aGameful experience attitude towards ingame advertising and online gamers' purchase intention: a gamification study
260__|aMehsana|c2026|bGanpat University
502__|bPhD|cDepartment of Management, Ganpat University, Mehsana|d2026
518__|oDate of Notification|d2026-07-22
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aManagement Studies
700__|aPatel, Jayesh D|eGuide
905__|anotification

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