| Type of Material: | Thesis |
| Title: | Digital marketing and consumer behaviour towards purchase decisions: a study with reference to punjab and haryana |
| Researcher: | Kaur, Sumanpreet |
| Guide: | Sharma, Rakesh Kumar  |
| Department: | School of Humanities and Social Sciences |
| Publisher: | Thapar University, Patiala |
| Place: | Patiala |
| Year: | 2026 |
| Language: | English |
| Subject: | Consumer Behaviour | Social Sciences | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Humanities and Social Sciences, Thapar University, Patiala, Patiala; 2026; 951510003 |
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| 001 | 461257 | |
| 003 | IN-AhILN | |
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| 008 | __ | 260714t2026||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_461257 |
| 040 | __ | |dIN-AhILN|aTIET_147001 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aKaur, Sumanpreet |
| 110 | __ | |aSchool of Humanities and Social Sciences|0U-0385|dPatiala|bThapar University, Patiala|ein |
| 245 | __ | |aDigital marketing and consumer behaviour towards purchase decisions: a study with reference to punjab and haryana |
| 260 | __ | |aPatiala|c2026|bThapar University, Patiala |
| 502 | __ | |bPhD|o951510003|d2026|cSchool of Humanities and Social Sciences, Thapar University, Patiala, Patiala |
| 518 | __ | |oDate of Notification|d2026-05-22 |
| 650 | __ | |aSocial Sciences|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aConsumer Behaviour |
| 700 | __ | |aSharma, Rakesh Kumar|eGuide|0(Vidwan)https://vidwan.inflibnet.ac.in/profile/154695 |
| 905 | __ | |anotification |
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