| Type of Material: | Thesis |
| Title: | A study of rural marketing In himachal pradesh with special reference to fmcg marketed by multinational companies |
| Researcher: | Priyanka |
| Guide: | Sondhi, Jyoti |
| Department: | School of Management |
| Publisher: | Abhilashi University |
| Place: | Mandi |
| Year: | 2024 |
| Language: | English |
| Subject: | Economics and Business | Social Sciences | Business | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; 2024 |
| Fulltext: | Shodhganga |
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| 001 | 459868 | |
| 003 | IN-AhILN | |
| 005 | 2026-05-20 18:59:37 | |
| 008 | __ | 260520t2024||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_459868 |
| 040 | __ | |dIN-AhILN|aABHI_175028 |
| 041 | __ | |aeng |
| 100 | __ | |eResearcher|aPriyanka |
| 110 | __ | |aSchool of Management|0U-0761|dMandi|bAbhilashi University|ein |
| 245 | __ | |aA study of rural marketing In himachal pradesh with special reference to fmcg marketed by multinational companies |
| 260 | __ | |aMandi|c2024|bAbhilashi University |
| 502 | __ | |bPhD|d2024 |
| 518 | __ | |d2024|oDate of Award |
| 518 | __ | |d2019|oDate of Registration |
| 518 | __ | |oDate of Completion|d2024 |
| 520 | __ | |aIntroduction The current research focuses on rural marketing with a particular focus on FMCG products offered by MNCs. The most pertinent data and information were gathered using a separate questionnaire that was specifically created for the consumers and retailers in the respective Districts, and I targeted village for the study in order to conduct a systematic and minute study of rural marketing. The conclusions and findings are divided into general and specific categories, with general conclusions and general findings representing the facts of overall rural marketing.6.2 CONCLUSIONS1. The current study finds that, given the recent increase in rural income and the potential that such incomes would rise even quicker due to improved output and higher prices for agricultural commodities, rural markets present a significant opportunity for concentrated marketing efforts for FMCG marketers.2. With a population of over one billion people and a solid middle class base of300 million, India is one of the greatest |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aSocial Sciences |
| 653 | __ | |aBusiness |
| 700 | __ | |aSondhi, Jyoti|eGuide |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/610414|yShodhganga |
| 905 | __ | |afromsg |
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