Title : Consumer's responses towards artificial intelligence enabled intelligent advertisements(AIeIA): a study in indian context

Type of Material: Thesis
Title: Consumer's responses towards artificial intelligence enabled intelligent advertisements(AIeIA): a study in indian context
Researcher: Kumar, Abhishek
Guide: Pandey, Mrinalini
Department: Dept of Management studies and industrial engineering
Publisher: Indian School of Mines, Dhanbad
Place: Dhanbad
Year: 2025
Language: English
Subject: Management Studies and Industrial Engineering
Management
Social Sciences
Dissertation/Thesis Note: PhD; Dept of Management studies and industrial engineering, Indian School of , Dhanbad; 2025; 18DR0019

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035__|a(IN-AhILN)th_459075
040__|aISMD_826004|dIN-AhILN
041__|aeng
100__|aKumar, Abhishek|eResearcher
110__|aDept of Management studies and industrial engineering|bIndian School of Mines, Dhanbad|dDhanbad|ein|0U-0205
245__|aConsumer's responses towards artificial intelligence enabled intelligent advertisements(AIeIA): a study in indian context
260__|aDhanbad|c2025|bIndian School of Mines, Dhanbad
502__|bPhD|cDept of Management studies and industrial engineering, Indian School of , Dhanbad|d2025|o18DR0019
518__|oDate of Notification|d2025-12-22
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aManagement Studies and Industrial Engineering
700__|aPandey, Mrinalini|eGuide
905__|anotification

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