Title : Exploring the role of public-private patnerships in cause-related marketing and their impact on consumer purchase intentions

Type of Material: Thesis
Title: Exploring the role of public-private patnerships in cause-related marketing and their impact on consumer purchase intentions
Researcher: Banu, Neha
Guide: S, Ranjith Kumar
Department: School of Economics & Commerce
Publisher: CMR University, Bangalore
Place: Bangalore
Year: 2025
Language: English
Subject: Commerce
Commerce
Social Sciences
Dissertation/Thesis Note: PhD; School of Economics & Commerce, CMR Univers, Bangalore; 2025; 22CPHDS022

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035__|a(IN-AhILN)th_459060
040__|aCMRB_560043|dIN-AhILN
041__|aeng
100__|aBanu, Neha|eResearcher
110__|aSchool of Economics & Commerce|bCMR University, Bangalore|dBangalore|ein|0U-0723
245__|aExploring the role of public-private patnerships in cause-related marketing and their impact on consumer purchase intentions
260__|aBangalore|bCMR University, Bangalore|c2025
502__|bPhD|cSchool of Economics & Commerce, CMR Univers, Bangalore|d2025|o22CPHDS022
518__|oDate of Notification|d2025-11-17
518__|oDate of Viva-voce|d2025-11-14
650__|aCommerce|2UGC
650__|aSocial Sciences|2AIU
653__|aCommerce
700__|aS, Ranjith Kumar|eGuide
905__|anotification

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