Title : Assessing beliefs, perceived advertising value, attitudes, and behavioural responses toward advertising onsocial networking sites

Type of Material: Thesis
Title: Assessing beliefs, perceived advertising value, attitudes, and behavioural responses toward advertising onsocial networking sites
Researcher: Kumar, Arun
Guide: Pandey, Mrinalini
Department: management studies and industrial engineering
Publisher: Indian School of Mines, Dhanbad
Place: Dhanbad
Year: 2025
Language: English
Subject: Management Studies and Industrial Engineering
Industrial Relations
Management
Social Sciences
Dissertation/Thesis Note: PhD; management studies and industrial engineering, Indian School of , Dhanbad; 2025; 2014DR0094

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0052025-05-29 14:17:31
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035__|a(IN-AhILN)th_457906
040__|dIN-AhILN|aISMD_826004
041__|aeng
100__|eResearcher|aKumar, Arun
110__|amanagement studies and industrial engineering|0U-0205|dDhanbad|bIndian School of Mines, Dhanbad|ein
245__|aAssessing beliefs, perceived advertising value, attitudes, and behavioural responses toward advertising onsocial networking sites
260__|aDhanbad|c2025|bIndian School of Mines, Dhanbad
502__|bPhD|o2014DR0094|d2025|cmanagement studies and industrial engineering, Indian School of , Dhanbad
518__|oDate of Notification|d2025-05-13
650__|aIndustrial Relations|2UGC
650__|aManagement|2UGC
650__|aSocial Sciences|2AIU
653__|aManagement Studies and Industrial Engineering
700__|aPandey, Mrinalini|eGuide
905__|anotification

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