Type of Material: | Thesis |
Title: | Assessing beliefs, perceived advertising value, attitudes, and behavioural responses toward advertising onsocial networking sites |
Researcher: | Kumar, Arun |
Guide: | Pandey, Mrinalini |
Department: | management studies and industrial engineering |
Publisher: | Indian School of Mines, Dhanbad |
Place: | Dhanbad |
Year: | 2025 |
Language: | English |
Subject: | Management Studies and Industrial Engineering | Industrial Relations | Management | Social Sciences |
Dissertation/Thesis Note: | PhD; management studies and industrial engineering, Indian School of , Dhanbad; 2025; 2014DR0094 |
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008 | __ | 250529t2025||||ii#||||g|m||||||||||eng|| |
035 | __ | |a(IN-AhILN)th_457906 |
040 | __ | |aISMD_826004|dIN-AhILN |
041 | __ | |aeng |
100 | __ | |aKumar, Arun|eResearcher |
110 | __ | |amanagement studies and industrial engineering|bIndian School of Mines, Dhanbad|dDhanbad|ein|0U-0205 |
245 | __ | |aAssessing beliefs, perceived advertising value, attitudes, and behavioural responses toward advertising onsocial networking sites |
260 | __ | |aDhanbad|bIndian School of Mines, Dhanbad|c2025 |
502 | __ | |bPhD|cmanagement studies and industrial engineering, Indian School of , Dhanbad|d2025|o2014DR0094 |
518 | __ | |oDate of Notification|d2025-05-13 |
650 | __ | |aIndustrial Relations|2UGC |
650 | __ | |aManagement|2UGC |
650 | __ | |aSocial Sciences|2AIU |
653 | __ | |aManagement Studies and Industrial Engineering |
700 | __ | |aPandey, Mrinalini|eGuide |
905 | __ | |anotification |
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