| Type of Material: | Thesis |
| Title: | Impact of digital marketing strategies on customer engagement and purchase intentions: A study on financial institution |
| Researcher: | Pruthi, Nishita |
| Guide: | Bansal, Rohit |
| Publisher: | Maharshi Dayanand University, Rohtak |
| Place: | Rohtak |
| Year: | 2024 |
| Language: | English |
| Subject: | Management | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; 2024; 1518080005 |
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| 100 | __ | |aPruthi, Nishita|eResearcher |
| 110 | __ | |bMaharshi Dayanand University, Rohtak|dRohtak|ein|0U-0167 |
| 245 | __ | |aImpact of digital marketing strategies on customer engagement and purchase intentions: A study on financial institution |
| 260 | __ | |aRohtak|bMaharshi Dayanand University, Rohtak|c2024 |
| 502 | __ | |bPhD|d2024|o1518080005 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aManagement |
| 700 | __ | |aBansal, Rohit |
| 905 | __ | |anotification |
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