| Type of Material: | Thesis |
| Title: | An Investigation of Power of Anthropomorphism on Emotional Response Human Nature Relationship and Sustainable Consumer Behaviour |
| Researcher: | Jaiswal, Jayshree |
| Guide: | Aagja, Jayesh |
| Department: | Institute of Management |
| Publisher: | Nirma University, Ahmedabad |
| Place: | Ahmedabad |
| Year: | 2024 |
| Language: | English |
| Subject: | Anthropomorphism | Economics and Business | Human Nature Relationship | Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; Institute of Management, Nirma University, Ahmedabad, Ahmedabad; 2024 |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 456561 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-11 10:35:06 | |
| 008 | __ | 241011t2024||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456561 |
| 040 | __ | |aNIRU_382481|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aJaiswal, Jayshree|eResearcher |
| 110 | __ | |aInstitute of Management|bNirma University, Ahmedabad|dAhmedabad|ein|0U-0146 |
| 245 | __ | |aAn Investigation of Power of Anthropomorphism on Emotional Response Human Nature Relationship and Sustainable Consumer Behaviour |
| 260 | __ | |aAhmedabad|bNirma University, Ahmedabad|c2024 |
| 300 | __ | |dDVD |
| 502 | __ | |cInstitute of Management, Nirma University, Ahmedabad, Ahmedabad|d2024|bPhD |
| 518 | __ | |d2024|oDate of Award |
| 518 | __ | |oDate of Registration|d2017 |
| 520 | __ | |aThe present study investigates the role of propensity to anthropomorphise nature (PAN), connectedness to nature (CN), man-nature orientation (MNO) and love of nature (LN) on the behavioural intention towards sustainable products (SP). Drawing insights from important theories like theory of planned behaviour, Sternberg s triangular theory of love, interdependence theory, three-factor theory of anthropomorphism and biophilia hypothesis respectively, we argue that CN and MNO are crucial factors that creates emotional affinity and sense of responsibility among individuals to work towards sustainable development and protect nature. Furthermore, we also identified when nature is humanised by marketers and policymakers, it further strengthens sustainable consumer behaviour among those who are connected to nature and high on nature orientation. We also account for the role of involvement (INV) with the product category based on the elaboration likelihood model (ELM) in guiding behavioural intention towards sustaina |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aAnthropomorphism |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aHuman Nature Relationship |
| 653 | __ | |aManagement |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |eGuide|aAagja, Jayesh |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/562948|yShodhganga |
| 905 | __ | |afromsg |
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