| Type of Material: | Thesis |
| Title: | Attracting and Retaining the Mall Millennial Shoppers Role of Mall Attributes Mall Entertainment Experience and Shopping Value |
| Researcher: | Gratuis, Rijo |
| Guide: | Edward, Manoj |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science & Technology, Cochin |
| Place: | Cochin |
| Year: | 2021 |
| Language: | English |
| Subject: | Customer Relationship Management | Economics and Business | Management | Marketing Management | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Cochin University of Science & Technology, Cochin, Cochin; 2021 |
| Fulltext: | Shodhganga |
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| 035 | __ | |a(IN-AhILN)th_456509 |
| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGratuis, Rijo|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science & Technology, Cochin|dCochin|ein|0U-0253 |
| 245 | __ | |aAttracting and Retaining the Mall Millennial Shoppers Role of Mall Attributes Mall Entertainment Experience and Shopping Value |
| 260 | __ | |aCochin|bCochin University of Science & Technology, Cochin|c2021 |
| 300 | __ | |a164|dDVD |
| 502 | __ | |cSchool of Management Studies, Cochin University of Science & Technology, Cochin, Cochin|d2021|bPhD |
| 518 | __ | |d2022|oDate of Award |
| 518 | __ | |oDate of Registration|d2017 |
| 520 | __ | |aLeisure and retail providers are currently understanding the elements of the visitor experience and the way in which they evaluate their experience to better deliver what they are seeking to gain competitive advantage. Designing memorable experiences through the service offerings poses innumerable challenges for the managers to develop facilities in the leisure and retail complexes or whole urban centers. Increasingly, marketers understand and address this challenge of experiential need for the customers to get stimulated, entertained, educated and challenged. Later, this meaningful customer experience become part of their lives and they look for Brands that offer the same. Previous literature also state that, customers who have previous experiences that they perceive as highly valuable in terms of efficient and economical aspects will be more likely to have revisit intentions. The predominant cognitivist approach prevented consumer researchers from considering shopping activity as other than buying behavio |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aCustomer Relationship Management |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |aManagement |
| 653 | __ | |aMarketing Management |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |eGuide|aEdward, Manoj |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/458534|yShodhganga |
| 905 | __ | |afromsg |
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