| Type of Material: | Thesis |
| Title: | Effect of Online Customer Review Characteristics on Branding Outcomes and Purchase Intention Insights from Multiple Experiments |
| Researcher: | Shyama, K S |
| Guide: | Edward, Manoj |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science & Technology, Cochin |
| Place: | Cochin |
| Year: | 2022 |
| Language: | English |
| Subject: | E-Commerce | Economics and Business | i-branding | Online Customer Reviews | Social Sciences | Economics | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Cochin University of Science & Technology, Cochin, Cochin; 2022 |
| Fulltext: | Shodhganga |
| 000 | 00000ntm a2200000ua 4500 | |
| 001 | 456419 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-10 10:43:18 | |
| 008 | __ | 241010t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456419 |
| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aShyama, K S|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science & Technology, Cochin|dCochin|ein|0U-0253 |
| 245 | __ | |aEffect of Online Customer Review Characteristics on Branding Outcomes and Purchase Intention Insights from Multiple Experiments |
| 260 | __ | |aCochin|bCochin University of Science & Technology, Cochin|c2022 |
| 300 | __ | |a278|dDVD |
| 502 | __ | |cSchool of Management Studies, Cochin University of Science & Technology, Cochin, Cochin|d2022|bPhD |
| 518 | __ | |d2023|oDate of Award |
| 518 | __ | |oDate of Registration|d2017 |
| 520 | __ | |aThe background to this study can be summarized in three key points, the explosion of internet, exponential growth in e-commerce and increased usage of online customer reviews. Online customer reviews will continue being a significant component of electronic commerce as a measure to overcome its inherent limitation of intangibility. The academic literature in the domain is in a rapidly growing phase, hand in hand with the evolution of electronic commerce fueled by developments in information and communication technologies. With its short history of about two decades and increasing popularity as a research domain, the research is happening in all directions. However, there are lot of research gaps existing especially due to its recent origin and due to ever changing technology scenario. Today, customers level of access to information and choices available over internet has drastically changed the marketing scenario. Brands has to stand out to get noticed, differentiated, recalled, discussed about and chosen. |
| 650 | __ | |aEconomics|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aE-Commerce |
| 653 | __ | |aEconomics and Business |
| 653 | __ | |ai-branding |
| 653 | __ | |aOnline Customer Reviews |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |eGuide|aEdward, Manoj |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/510318|yShodhganga |
| 905 | __ | |afromsg |
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