| Type of Material: | Thesis |
| Title: | Factors Influencing Customer Loyalty in Online Customer to Customer C2c Platform |
| Researcher: | Karthik, Vignesh |
| Guide: | Koshy. Moli P |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science & Technology, Cochin |
| Place: | Cochin |
| Year: | 2022 |
| Language: | English |
| Subject: | Customer to customer(C2C) Market - India | E commerce | Management | Online Customer Loyalty | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Cochin University of Science & Technology, Cochin, Cochin; 2022 |
| Fulltext: | Shodhganga |
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| 001 | 456366 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-09 14:56:28 | |
| 008 | __ | 241009t2022||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456366 |
| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aKarthik, Vignesh|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science & Technology, Cochin|dCochin|ein|0U-0253 |
| 245 | __ | |aFactors Influencing Customer Loyalty in Online Customer to Customer C2c Platform |
| 260 | __ | |aCochin|bCochin University of Science & Technology, Cochin|c2022 |
| 300 | __ | |a215|dDVD |
| 502 | __ | |cSchool of Management Studies, Cochin University of Science & Technology, Cochin, Cochin|d2022|bPhD |
| 518 | __ | |d2023|oDate of Award |
| 518 | __ | |oDate of Registration|d2017 |
| 520 | __ | |aThe importance of online shopping is increasing now a days. People prefer to buy more products online. Covid-19 pandemic played a role in enhancing the use of online market places during its peak times. During this time period, people started using more and more websites for online shopping. The usage of Customer to Customer(C2C) platforms were also on increase. Better and more aesthetic features provided by the Customer to Customer(C2C) platforms increased the number of users considerably. Data from 750 sample respondents show that factors such as Website Quality, Perceived Effectiveness of E-Commerce Institutional Mechanisms (PEEIM), and Customer Engagement have great influence on customers and play an important role in Online Customer Loyalty. A website is the first touch point of all the customers who are buying products online. Online customers are convinced to buy the product, not because of the sales persons, unlike offline stores. They are purely attracted because of the various factors which engage |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aCustomer to customer(C2C) Market - India |
| 653 | __ | |aE commerce |
| 653 | __ | |aManagement |
| 653 | __ | |aOnline Customer Loyalty |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |eGuide|aKoshy. Moli P |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/528808|yShodhganga |
| 905 | __ | |afromsg |
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