| Type of Material: | Thesis |
| Title: | Examining the Role of Individual Game Mechanics in Building E Loyalty in Mobile Commerce Based on the Stimulus Organism Response Model |
| Researcher: | George, Anoop |
| Guide: | Joy, Manu Melwin |
| Department: | School of Management Studies |
| Publisher: | Cochin University of Science & Technology, Cochin |
| Place: | Cochin |
| Year: | 2023 |
| Language: | English |
| Subject: | Gamification and Loyalty | Indian Retail Evolution | Management | E-Commerce | M-Commerce | Social Sciences | Management | Social Sciences |
| Dissertation/Thesis Note: | PhD; School of Management Studies, Cochin University of Science & Technology, Cochin, Cochin; 2023 |
| Fulltext: | Shodhganga |
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| 001 | 456279 | |
| 003 | IN-AhILN | |
| 005 | 2024-10-08 17:46:14 | |
| 008 | __ | 241008t2023||||ii#||||g|m||||||||||eng|| |
| 035 | __ | |a(IN-AhILN)th_456279 |
| 040 | __ | |aCUST_682022|dIN-AhILN |
| 041 | __ | |aeng |
| 100 | __ | |aGeorge, Anoop|eResearcher |
| 110 | __ | |aSchool of Management Studies|bCochin University of Science & Technology, Cochin|dCochin|ein|0U-0253 |
| 245 | __ | |aExamining the Role of Individual Game Mechanics in Building E Loyalty in Mobile Commerce Based on the Stimulus Organism Response Model |
| 260 | __ | |aCochin|bCochin University of Science & Technology, Cochin|c2023 |
| 300 | __ | |axiii, 324|dDVD |
| 502 | __ | |cSchool of Management Studies, Cochin University of Science & Technology, Cochin, Cochin|d2023|bPhD |
| 518 | __ | |d2024|oDate of Award |
| 518 | __ | |oDate of Registration|d2019 |
| 650 | __ | |aManagement|2UGC |
| 650 | __ | |aSocial Sciences|2AIU |
| 653 | __ | |aGamification and Loyalty |
| 653 | __ | |aIndian Retail Evolution |
| 653 | __ | |aManagement |
| 653 | __ | |aE-Commerce |
| 653 | __ | |aM-Commerce |
| 653 | __ | |aSocial Sciences |
| 700 | __ | |eGuide|aJoy, Manu Melwin |
| 856 | __ | |uhttp://shodhganga.inflibnet.ac.in/handle/10603/564268|yShodhganga |
| 905 | __ | |afromsg |
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